Return on Investment (ROI) is the obvious metric that most brands look for when evaluating or planning a marketing campaign. But ROI is usually a short-term metric, and it’s hard to quantify any long-term effects.
When it comes to measuring the effects of Collaborative Marketing the biggest obstruction for a lot of brands is getting past the barrier that consumers are only good for consuming. Once you start looking at consumers in a different way – as co-marketers – then suddenly it’s easy to figure out what objectives and challenges they can help you solve, and to start seeing the Read full story ›
Source: The Drum
Industry News