Facebook last month rolled out redesigned video metrics in its Page Insights dashboard, which included much-needed updates for publishers who have increasingly turned to producing video content for the platform.
Among the new metrics added were minutes viewed and 10-second views, analytics that have already helped publishers better measure performance and plan future content.
However, these stats – along with total views – were not granular enough for those wanting to measure the half-life of their content. If a video was published on February 1, for example, but performed best on February 15, there was no easy way to measure this. Read full story ›
Source: The Drum
Industry News