Via its much-debated (and industry standard) national TV panel, Nielsen already includes data from the connected TV devices in its 40,000 households.
That data will become much more granular beginning on April 25, according to a Variety report.
Nielsen plans to break out individual metrics for OTT devices like Roku, Chromecast, and even Nintento Wii, enabling TV networks to gain a better understanding of not only which shows are being consumed, but how they’re being consumed.
Customers will be able to track program viewing by device for Nielsen-tracked TV shows, writes Variety.
“The ability to know how many consumers use Read full story ›
Source: The Drum
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