The animated film franchise Minions has been named by a children’s food charity as the ‘worst offender’ for signing junk food licensing deals in the past year.
Research from Children’s Food Campaign revealed the brand had signed deals with six-high sugar snacks and drinks products – reported as those that contain more than 22.5g of sugar per 100g – including Haribo, Tic Tac and Kinder Surprise. Minions, a Universal Films creation, also signed deals with three medium sugar products, which count as containing from five to 22.5g of sugar per 100g.
Star Wars and Frozen were also named as junk food allies, Read full story ›
Source: The Drum
Industry News