McCann has appointed an articificial intelligence creative director AI-CD β, who will be attending McCann Worldgroup’s new employee welcoming ceremony on April 1, along with 11 new college graduates.
AI-CD β was actually created by the agency under its ‘Creative Genome Project’, the first in a series of projects undertaken by the agency’s ‘McCann Millenials taskforce’.
The artificial intelligence can give creative direction on commercials because the data that forms the basis of the algorithm includes deconstructed, tagged and analysed TV shows, as well as data on the winners of the All Japan Radio & Television Commersion Confederation’s CM Festival.
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Source: The Drum
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