By John Glenday

The New York Times is to crack down on social media users who bypass its paywall by linking to articles via Facebook and Twitter.

In order to limit such back door entries to its site The Times will trial a limit on the number of articles which can be accessed this way each month without coughing up for a subscription.

Upon launch of its subscription service The Times restricted the number of web articles freely readable to 20 per month, subsequently cut to just 10, but people arriving via a Facebook or Twitter link found that they had an unlimited allowance.

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Source: The Drum