Male hygiene brand Below the Belt Grooming has released a new TV commercial to highlight its range’s hero product: Fresh & Dry Balls.
The spot tells the story of man’s struggle to keep his undercarriage fresh in a time before metrosexuality. It was conceived by Below the Belt’s co-founder Jonathan Durden and was casted, filmed, edited and distributed within a week.
Visualised It Productions were brought on board to execute the campaign.
The ad launched last Saturday (27 March) across the Made TV digital network, which targets consumers in Bristol, Cardiff, Leeds and Tyne & Wear, as well as the company’s social channels. Read full story ›
Source: The Drum
Industry News