Facebook is rolling out its targeted marketing ‘partner categories’ feature to the UK following a successful year in the US.
The tool gives marketers more options when targeting audiences through its use of third-party data from enterprise data and analytics firm Acxiom and digital media and offline purchasing data service Datalogix.
A Facebook blog post explained: “With partner categories marketers can now reach the right audiences based on the brands and products people buy. Say you’re a local car dealership that wants to reach people who are likely in the market for a new car and live near the dealership.
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Source: The Drum
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