Puma is hoping that by forging partnerships with startups operating “in the fusion of marketing and technology” it can better engage with consumers as it continues its strategy to become ‘the fastest sports brand in the world’.
Following a reposition in 2013 where Puma announced its new brand strategy, the sports brand has since rolled out campaigns under the mantra ‘Forever Faster’, a statement it hopes deals with various startups will help it achieve.
The brand has already worked with Seenit, an app that allows fans to view branded content in real time that has been created by influencers. For Puma, the Read full story ›
Source: The Drum
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