By Thomas Hobbs

Booker was previously joint CMO for Dixons Carphone along with Julien Diment. Booker oversaw marketing at Dixon Retail’s brands such as Currys and PC World, while Diment had responsibility for Carphone Warehouse.

However, Booker now oversees the entire group’s marketing function after the two divisions were recently merged. Diment, meanwhile, is now working in the firm’s connected services division, working on the rollout of its US store partnership with Sprint.

The first campaign under Booker’s newly expanded remit recently was a new ad featuring Keith Lemon talking up Carphone Warehouse’s upgrades programme. And Booker says that under his leadership, Dixons Read full story ›

Source: Marketing Week