With 60 per cent of the world’s population, the vast and multicultural region of Asia is a land grab for western media and digital businesses as they see audience’s plateaux on home turf. For example, the courting of China by major US internet businesses, such as Facebook, is weighted in the potential for growth should ‘the great firewall of China’ be opened for them.
But this migration East isn’t the only interesting movement, many businesses in Asia are making their mark globally. Where some may have viewed Asia as a ‘fast follower’ in the digital media sphere, it is now Read full story ›
Source: The Drum