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The Times and The Sunday Times merge sites under new edition-based strategy

on Mar 30, 2016 | 0 comments

By Jennifer Faull

The Times and Sunday Times has merged their online properties which will support the publisher’s move away from rolling news coverage to an edition-based model for the first time.

Moving forward one edition will be produced each day across all platforms – including its revamped smartphone apps – with updates published at 9am, noon and 5pm, changing on weekends to noon and 6pm.

The Times claims that the new publishing model is reflective of its readers’ daily routines after research found that people generally come to it at set points of the day, instead turning to the likes of Twitter when Read full story ›

Source: The Drum