Beam Suntory has poached Coca-Cola’s senior vice-president, marketing and innovation, venturing and emerging brands, Rebecca Messina for its global chief marketing officer role.
She will serve on the maker of Jim Beam and Maker’s Mark’s executive leadership team and report to chairman and chief executive Matt Shattock.
In her current role, Messina leads brand strategy and growth for The Coca-Cola Company’s portfolio of high-growth, emerging brand companies.
“Rebecca is a dynamic, growth-oriented leader and we’re delighted that she will join Beam Suntory to lead our global marketing and strengthen the function to deliver industry-leading, market-beating growth,” said Shattock. “With experience as a Read full story ›
Source: The Drum
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