Lucozade says the Zero launch was driven by the nation’s changing health agenda, as more than half of the soft drinks market (57%) is now low calorie or calorie-free. The new drink will be available in orange and pink lemonade flavours from May.
It is also investing in a £5m marketing campaign, which includes digital, OOH, experiential and PR, to drive awareness and encourage people to try the new range. In addition to the consumer media campaign, there will be retail support including point of sale material and stand-out display units.
Charlotte Flook, Lucozade Energy’s senior brand manager, told Marketing Week that Read full story ›
Source: Marketing Week
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