By Adam Reynolds

Put your politics aside for the next five minutes. Donald Trump’s got something to say and, for marketers, it’s actually worth listening to.

Sure, it’s easy to laugh at Trump as a golden fleece-topped xenophobic beetroot. But it’s precisely that rhetoric that’s seen him capture the public’s imagination and see off all comers in the Republican candidate contest.

Brand Trump is in the ascendance. Having the Republican speaker of the House and majority whip in the Senate both criticise him only strengthens his position as the anti-establishment, anti-politician politician. Having spent years honing his act on the US version of The Apprentice, Read full story ›

Source: The Drum