The New York Botanical Garden (NYBG), one of the oldest and largest botanical gardens in the world, has introduced a new identity to celebrate its 125th anniversary.
Designed by Pentagram the branding keeps the heritage of NYBG while also establishing a fresh and contemporary look to position the Garden for the future.
NYBG tasked the agency with creating a cohesive identity that would encompass all of its programming and initiatives, which includes scientific research. Previous iterations have existed mostly around a logo without a set of guidelines that could be applied across all materials.
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