Advertisers are not developing responsive design-based experiences fast enough to keep pace with publishers’ need to meet demand for mobile media consumption, according to CNN International Digital vice president and general manager Peter Bale.
Speaking at Mobile World Congress in Barcelona, Bale said there is a “lag” when it comes to developing responsive design-based ad experiences, which is a challenge for publishers.
“The ad industry has not fully come down the pipe yet in terms of responsively designed ads that will particularly work to the same level of monetisation on any device – there is a lag there,” he said.
Source: The Drum
Industry News