By Laurie Fullerton

Poor data quality is one of the most ubiquitous problems for B2B marketers with a 25 per cent of the average B2B marketer’s database deemed inaccurate and 60 per cent of companies struggling with an overall data health that is ‘unreliable.’ A recent report surveyed 775,000 leads generated for B2B marketers in the technology industry, and found that total leads generated resulted in 60 per cent that were deemed good, and 40 per cent that failed because of missing fields, duplicate data, invalid emails, addresses and the like. A 40 per cent fail rate on prospect Read full story ›

Source: The Drum