Last November, the charity partnered with advertising agency FCB Inferno and coffee brand Old Spike Roastery to launch Change Please, which aims to tackle the cycle of homelessness.
As part of the scheme, homeless individuals are housed in temporary accommodation and trained as baristas to sell premium coffee from custom-made coffee vans. Since then, Change Please has sold more than 78,000 cups of coffee, expanded from one to five sites across London and employed 12 formerly homeless people as expert baristas. Of those 12 employees, four have gone on to other employment.
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Source: Marketing Week
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