By Jessica Goodfellow

Beyoncé officially launched her athleisure line Ivy Park yesterday (31 March), which is set to go on sale in two weeks.

She announced the clothing line by posting photos on her Instagram account, which has more than 65 million followers.

The first official shot shows her in a black leotard with the Ivy Park logo, and white piped edges.

The women’s fitness clothing line features bodysuits, leggings, T-shirts, crop-tops, headbands and jackets all designed for fitness and leisure wear. It taps into the current trend for “athleisure,” which combines sportswear with streetwear, where clothes usually worn Read full story ›

Source: The Drum