Topgolf UK, which operates unique golf-based entertainment venues, has appointed Rooster to deliver a strategic PR campaign that will raise the brand’s profile among target audiences.
Topgolf uses state-of-the-art technology to electronically record microchipped golf balls hit onto a specially designed 240-yard range. Balls are instantly ranked depending on the shot’s accuracy and distance in relation to the targets.
Topgolf served more than 8 million visitors in the UK and US last year alone. Rooster’s work with Topgolf will look to deliver a strategic PR and social media campaign to build awareness and educate consumers and the media about the brand experience. Read full story ›
Source: The Drum
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