After a very public row with Google over the exclusion of third parties buying YouTube inventory, video ad tech outfit TubeMogul has followed up with an alliance with Facebook, allowing it to help advertisers purchase inventory on the social network plus its image sharing service Instagram.
TubeMogul yesterday (31 March) announced that it is one of the first video platforms to be awarded the Facebook Marketing Partner badge, meaning advertisers can now use the TubeMogul platform to purchase video ads within Facebook News Feed and Instagram on both desktop and mobile across the globe.
TubeMogul claims the integration means marketers can consolidate Read full story ›
Source: The Drum
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