Publishers using Snapchat’s Discover platform could soon get access to numbers from ComScore, allowing them to better measure how their content is consumed on the messaging app.
A report from Digiday suggests that Snapchat is in talks with the the cross-platform measurement firm around getting its publishers connected to the service –something that would let media owners include Snapchat numbers in their overall pitch to advertisers.
A growing throng of publishers are signing up to Snapchat Discover, with the image-sharing service counting BuzzFeed, the Daily Mail, Vice and Mashable among its clients.
Snapchat has been making steps towards developing the Read full story ›
Source: The Drum
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