Toy retailer Smyths Toys Superstores has appointed McCann Manchester to head up its creative business, previously handled by TBWA/Manchester, following a competitive pitch that is estimated to be worth £6m. Effective immediately, McCann Manchester will work across the retailer’s 88 stores in the UK and Ireland.
Bosch, the German appliance brand, has appointed Publicasity as its newly retained PR agency for its range of home appliances. Publicasity, which won the business following a four-way pitch, will deliver a digital and social media campaign in the spring, along the theme of ‘Every Day Wins with Bosch’. It will form part of a Read full story ›
Source: The Drum
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