Cadbury appears to be moving away from its longstanding ‘Free the Joy’ strapline via a new campaign for its flagship Dairy Milk product released under the new ‘Tastes Like This Feels’ positioning.
Launching on Saturday (2 April), the new global campaign will comprise three 30-second ads that will be rolled out over the next few months, with each using a metaphor to evoke what the brand describes as “the wonderful feeling” experienced when eating products from the Dairy Milk range. The multi-platform push will also span social, experiential, digital and PR.
The opening ad features a real itchy grizzly bear Read full story ›
Source: The Drum
Industry News