Here is the fifth in our round up of marketing moments from the last 120 years as The Drum celebrates the anniversary of The Advertising Club of New York.

Today’s marketing moment was chosen by Cindy Gallop, founder of BBH New York.

In 1985, Levi’s aired its iconic ‘Launderette’ commercial in the UK to promote its 501 jeans.

The ad features male model Nick Kamen as he strips down to nothing but socks and boxers in a laundromat. Marvin Gaye’s ‘I Heard It Through The Grapevine’ plays while girls giggle and ogle at his chiseled body.

“I rushed straight Read full story ›

Source: The Drum