By Staff Writer

Here is the sixth instalment of the marketing moments series run to celebrate the 120th anniversary of the Ad Club New York.

The marketing around arguably Alfred Hitchcock’s finest movie was almost as entertaining as the film itself, certainly revolutionary in that the British director was able to call the shots – dictating that no one be allowed into the theatre once it had started for example. This alone intrigued audiences and generated news coverage.

Hitchcock himself was a marketing master, building his own macabre image to the benefit of his canon of work. However the twist of Read full story ›

Source: The Drum