Ford has kicked off the digital campaign for its connected car model EcoSport at Mobile World Congress in Barcelona by making 1,000 cars available exclusively via Facebook ahead of the official rollout in May.
Customers across 11 European countries including the UK, can from today configure and reserve one of the connected car models via the social network. Around 100 cars will be made available per country.
The cars that are made available in the pre-launch sale will also feature two additional connected apps for free – a parking app created by developer Parkopedia, and a voice-controlled personal radio app, Read full story ›
Source: The Drum
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