By Gillian West

Sport Relief’s direct mail campaign, which will be sent to nearly one million homes nationwide, will be brought to life with the help of augmented reality platform Zappar.

The door drop will feature a host of exclusive features which can be accessed by ‘zapping’ the mail shot. As the first part of the campaign encouraging people to run, swim or cycle at the first ever Sainsbury’s Sport Relief Games zapping the direct mail will make Sir Chris Hoy appear on his bicycle to deliver a stirring pep talk. Though whilst it may sound like Hoy, the voice over was actually Read full story ›

Source: The Drum