Wembley Stadium has signed a lead brand partner for the first time in its history, with the stadium set to see a multi-million pound investment following its deal with EE.
Set to run for six years, the deal will see benefits for Wembley include mobile ticketing solutions, enhanced mobile network access and super-fast Wi-Fi, while exclusive ticketing and marketing initiatives will be available for EE customers from late March.
Melvin Benn, Wembley chairman, said: “We have been looking for the right partner to help us make sure that Wembley maintains its reputation for being one of the best sport and entertainment venues Read full story ›
Source: The Drum
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