Luxury travel and boutique brand Mr and Mrs Smith is embarking on a drive to provide more bespoke content through the use of Sailthru, a technology that allows companies to gain a single view of its customers.
Through an “omnichannel personalisation suite” Sailthru, which launched in the UK last August, will enable Mr and Mrs Smith to engage with their individual customers by delivering relevant content as well as optimising revenue opportunities.
Aline Keuroghlian, head of marketing and PR at Mr and Mrs Smith commented: “We have recently implemented the innovative Sailthru technology across our communications, so we can approach Read full story ›
Source: The Drum
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