By Gillian West

Sofaworks and Channel 4 have penned a deal which sees the retailer sponsoring Gogglebox when it returns to screens on Friday 7 March.

Brokered by Channel 4 Sales regional sales force in Manchester and Daniel Ward at Carat North the partnership for the third series sees the return of Neal the Sofaworks sloth who embodies the brand’s ‘no hassle, no hot air, no rush’ ethos.

“This is a significant partnership for Channel 4 in Manchester developed through our new dedicated partnership and digital resource for the regions introduced to the market last year,” said Jane Hector-Jones, partnership and digital manager Read full story ›

Source: The Drum