By Staff Writer

A sassy spot for the Winter Paralympics showing the athletes on sizzling form as their performances turn snow into steam. It’s impressively filmed in a way that makes them look like battle-hardened, bio-mechanical warriors of some future sporting event – the Sochi Apocalyptics, maybe – rather than people. But that’s also it’s drawback: combined with the testosterone-filled soundtrack it’s harder to find the human element in this ad than in C4’s world-beating trail for the London Paralympics.

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Source: The Drum