By Ishbel Macleod

Papa John’s has appointed Grey Global to handle its creative account, which has an annual media spend of about $120m.

Grey will take over from Zimmerman Advertising, who will continue to hold the media planning and buying for the pizza chain.

“Everyone was very impressed with the Grey team and their in-depth understanding of our brand and the QSR pizza category,” said Bob Kraut, Papa John’s chief marketing officer. “Grey provided keen insights and strategy, which, combined with excellent creative, will help take the Papa John’s brand to the next level. We’re looking forward to working closely with them and welcome them Read full story ›

Source: The Drum