Organisations should look to break news quickly through Twitter and stop thinking of press releases as the primary way to get news out, said Anthony Simon, head of digital communications at Number 10 and the cabinet office.
“What I am doing at the moment is trying to get civil servants to question why the press release is still the common means of communication. Why should that be the main way we communicate?,” he asked the room during his keynote presentation at the Technology For Marketers & Advertisers conference.
Simon explained that for organisations like the government, social media was one Read full story ›
Source: The Drum
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