Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Quarter of youths plan to spend more on apps this year, while 40% plan smartphone upgrade

on Feb 26, 2014 | 0 comments

By Ishbel Macleod

Almost a third (30 per cent) of youths aged between 16 and 24 plan to spend more on digital purchases over the next year, research from Voxburner has found, while only five per cent predict that their spending will go down.

The research discovered that about 30 per cent of the group spend up to £5 a month on apps, while about seven per cent spend up to £10.

A quarter said that they anticipate spending more on apps in the coming year, while a third said they would be spending more on movie downloads, and 20 per cent said that they Read full story ›

Source: The Drum