Standard Chartered has appointed Sanjeeb Chaudhuri as group head of brand and chief marketing officer.
Chaudhuri is currently the bank’s regional head for South Asia and chief marketing officer for the consumer bank, having joined in 2011.
He will be tasked with responsibility for overseeing all brand and marketing teams, and will aim to develop a single brand strategy.
He will also oversee the optimisation of Standard Chartered’s brand recognition across digital and mobile platforms.
Tracy Clarke, director of compliance, people and communications at Standard Chartered, who Chaudhuri will report to, said: “Sanjeeb has been instrumental in growing our marketing Read full story ›
Source: The Drum
Industry News