By John Glenday
Reebok has enlisted international supermodel Miranda Kerr to promote its latest innovation in footwear, trainers with 360 degrees of foam built-in to provide maximum padding.
The Skyscape shoe was developed using technology borrowed from the lingerie industries molded foam bras to create a fit that is ‘so comfortable, you’ll forget you have it on’ according to the brand proposition.
Subject to a global integrated marketing campaign the product is being targeted for everyday casual wear for women be they out and about, at work, or at the gym.
Martina Jahrbacher, Head of Reebok Walking, commented, “Reebok has a rich heritage in developing product Read full story ›
Source: The Drum