By Nulty White

On the tails of Waitrose launching Waitrose 1 and Tesco’s recent launch of seven new own brands, retailers are beginning to take control of their own shelves. Is this strategy the missing link for resilient growth, or is it an uncalculated risk? Furthermore, what do these labels mean for the retailer’s position in the market?

In assessing the baseline, own brands account for 54 per cent of overall supermarket sales according to Nielsen, and they are showing signs of growth for 2016. Of the ‘Big Four’ supermarkets – Asda, Sainsbury’s, Tesco and Morrisons – Sainsbury’s has come out on Read full story ›

Source: The Drum