Adidas has stepped away from its celebrity endorsements for its latest Originals NMD campaign which centres on social media and features a series of huge interactive cubes placed in Europe’s biggest cities.
The German brand has partnered with Swedish digital agency Act Normal for a new advertising campaign to promote the latest collection of footwear from its recently launched NMD line.
Featuring nine large digital cubes in some of Europe’s largest cities including London, Barcelona and Berlin the interactive cubes will advertise the new footwear and connect each of the cities together in real-time.
The four interactive screens will advertise the Read full story ›
Source: The Drum
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