Marks & Spencer’s (M&S) global customer director Nathan Ansell is harnessing his interest in the brain and neuroscience as he takes on an extended remit to bring the marketing insights that have driven the success of the retailer’s food division across to its dwindling clothing arm.
Speaking at Advertising Week Europe, Ansell gave a brief glimpse into his background which includes a degree which saw him study the brain and what influences people’s behaviour.
“Every day I think about how the brain works and what it means for [M&S],” he said. “We’re trying to rewire people’s brains.”
This “rewiring” of how people think Read full story ›
Source: The Drum
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