By Mindi Chahal

With just three months to go until the Olympic Games, UK sports fans are already hotly anticipating the arrival of Rio 2016 in August, with 34% saying they are ‘obsessed’ with the event, rising to 58% for male respondents, new research finds.

The report by RadiumOne, which seeks to gauge people’s attitudes of the Games, while looking at brand associations and how people consume content, is based on a survey of 1,000 UK adults and an analysis of more than 35 million instances of Olympic-related content that people have shared and engaged with online. In addition to the ‘obsessed’ fans, the Read full story ›

Source: Marketing Week