Coca-Cola has been through some major changes in the last 12 months. It rolled out its ‘one brand marketing strategy’ globally earlier this year, putting the four variants – Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life – under the ‘Coca-Cola’ master brand.
Earlier this week, the brand also announced it would be giving Coca-Cola Zero a £10m revamp by replacing it with ‘Coca-Cola Zero Sugar’, in what the company is calling its biggest new product launch in a decade. It hopes that this will also boost awareness of its zero-sugar variants.
Besides the renewed push for Coca-Cola Zero Sugar, Read full story ›
Source: Marketing Week
Industry News