ITV has appointed Goodstuff Communications as its media planning and buying agency after a competitive pitch. It comes as Mindshare ends its 11-year relationship with the media company.
Goodstuff won the £8m account after a final-round of pitches against Arena Media. The7stars, VCCP Media and Vizeum had pitched for the business at an earlier stage.
Specsavers has appointed WPP agency Possible London as its digital user experience and design agency as it looks to improve its customer journey experience.
The agency beat R/GA and Huge in a pitch process and has been briefed to apply service design to create the “next evolution of Read full story ›
Source: The Drum
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