Adam Buxton, the comedian, writer, director and actor, kicked-off Advertising Week’s ‘The Great Advertising Jargon Detox’ session with the observation that jargon is often used to “make something simple seem clever, mysterious, and complex, by people who want to seem cleverer, mysterious and complex.”
Instead, he argued, it’s just a “dick language” that makes people think negatively about the advertising business and I wholeheartedly agree.
It’s time to ditch the jargon from our business and move, at the same time, towards more fluid and open ways of working together rather than using obscure language to put up barriers around our own areas Read full story ›
Source: The Drum
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