Guinness has introduced a new design of its iconic harp logo as the Diageo owned brand aims to ‘reintroduce skill and craftsmanship’ and set it apart from the wave of new craft beers.
Created by Design Bridge, the new logo was made through collaborations with illustrator Gerry Barney, harp-makers Niebisch & Tree, and artisan letterpress studio, New North Press.
As part of the process Design Bridge made models and mock-ups of their initial harp sketches with guidance from London-based harp-makers Niebisch & Tree. The process allowed the team to ensuring their design looked and felt as authentic as possible. Design Bridge then Read full story ›
Source: The Drum
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