McDonald’s saw global comparable sales increase 6.2% over the first quarter, while consolidated revenue decreased by 1%. The growth was led by strong performance in the UK, Australia and Canada. Meanwhile in the US, first quarter comparable sales increased 5.4%, fuelled by the ongoing popularity of its all day breakfast.
Speaking on an investor call today (22 April), Steve Easterbrook said the company is applying “forensic analytics” across the business to identify future growth opportunities, including how it can roll out innovations from local markets globally.
“We’ve reacted to changing consumer demands at every price point. One example is the Read full story ›
Source: Marketing Week
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