By Staff Writer

The great and the good of the advertising industry gathered at Advertising Week Europe in London this week, sharing insights and raising concerns about the biggest issues affecting brands, publishers and agencies. Here are the five main takeaways.

1. Brands need to break from the 30 second mindset

Advertisers are obsessed with getting people to watch their creative, claimed Snapchat’s vice-president of content Nick Bell. So much so that, the business had to push back when advertisers asked whether Snapchatters could be forced to watch branded content.

“Just because I can create a 30-second TV spot doesn’t mean that that’s the Read full story ›

Source: The Drum