By Thomas Hobbs

Pret launched a new veggie pop-up

After seeing sales of vegetarian items soar in 2015, Pret A Manger announced plans to launch ‘Pret’s Little Veggie Pop-up’ this week.

The site will open in Soho in June for a month and only serve meat-free options, with Pret’s chief marketing officer Mark Palmer admitting that “permanent sites could follow”.

The move comes after Pret’s CEO Clive Schlee wrote a blog last summer discussing the idea of opening new cafes that only serve non-meat options. After receiving 10,000 votes in favour of the scheme, the chain decided to progress and test out the format.

And Palmer Read full story ›

Source: Marketing Week