By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Gabrielle Fratangelo, senior account executive at Atrium PR. Below, find out why her work with Giant Spoon to help the New York Times give its readers the chance to experience virtual reality is her favorite marketing moment.

The Grid (a partnership between OMD + Giant Spoon), along with client GE, The New York Times, and Google Cardboard, recently created an activation that put VR into Read full story ›

Source: The Drum